About Me

I’m Bruce, the founder of Man UpKeep, and I’m thrilled to share with you not just a brand, but a commitment to health and wellness that’s close to my heart. This year, at 62, I stand at a crossroads—ready to continue empowering others while transforming myself.

Having a bustling household with six incredible kids between 16 and 28 has been an adventure in itself. My experiences as a father have taught me the value of maintaining not just a healthy body, but also a resilient spirit and a sharp mind.

I’ve decided it’s high time for personal renewal. I’m recalibrating my approach to weight management, revamping my style from head to toe, and doubling down on my hair care routine. These changes reflect Man UpKeep’s integral philosophy: intentional, holistic self-care.

But it’s not just about the physical aspects—I’m also delving into deeper dimensions of my health and wellness. Ensuring each piece of my life aligns with the joy and vitality I seek goes hand in hand with the Man UpKeep ethos.

My goal? To stride into the future with well-being as my compass, enjoying every moment with vigor. And it’s this exciting, transformative journey I want to share with you—every success, challenge, and revelation. Together, let’s redefine what it means to truly flourish in body, mind, and spirit.

My Vision for a Healthier Tomorrow

Embarking on this journey toward better health and wellness has given me a new perspective on life. With every lesson learned and milestone achieved, I realize that the changes I’m making are not just for me; they extend to the Man UpKeep community I proudly serve.

Having started this year at 252 pounds, I’ve seen firsthand the challenges and triumphs that come with committing to change. My experiences have become a catalyst—driving Man UpKeep’s mission to support health and wellness endeavors for men everywhere.

My vision? It’s simple. To live out our best years with strength, confidence, and a zest for life. To witness, day by day, the positive changes in our health, our appearance, and how we feel. And it all starts with taking that first step, a step I invite you to take with me.

I am determined to stand as a beacon for progress, sharing insights, successes, and even the hurdles along the way, because I believe in transparency and the power of shared experiences.

Man UpKeep is more than a brand; it’s a commitment to lifelong improvement. I am enthusiastically looking forward to continuing to better my weight management, style, personal grooming, and overall health with you.

Together, we can redefine what it means to age gracefully, taking pride in our appearance and our health. We’re not just focusing on the years we add to our life, but the life we inject into those years.

Join me on this adventure towards a healthier, happier existence. Your support, stories, and successes inspire Man UpKeep’s dedication to crafting a future where every man can stand tall, live well, and flourish.